Chapter 1- Warm-up: The Business of Sports. Scope of Sports Industry 참여스포츠 : 헬스, 수영장, 등 스포츠클럽, 스포츠 리조트, 상품 : 레슨프로그램, 시설이용. 관람스포츠 : 프로축구, 프로농구, 테니스, 골프,

Presentation on theme: "Chapter 1- Warm-up: The Business of Sports. Scope of Sports Industry 참여스포츠 : 헬스, 수영장, 등 스포츠클럽, 스포츠 리조트, 상품 : 레슨프로그램, 시설이용. 관람스포츠 : 프로축구, 프로농구, 테니스, 골프,"— Presentation transcript:

1 Chapter 1- Warm-up: The Business of Sports

2 Scope of Sports Industry 참여스포츠 : 헬스, 수영장, 등 스포츠클럽, 스포츠 리조트, 상품 : 레슨프로그램, 시설이용. 관람스포츠 : 프로축구, 프로농구, 테니스, 골프, 올림픽 … 상품 : 관람권, 방송중계권, 타이틀스폰서 ( 경기명칭사용권 ), 로고, 라이센싱, 경기장간판 …

3 Economic importance of sports MLB: 5.1 bil. (2006) NBA: 3.6 bil. NFL: 6.5 bil. NHL: 2.4 bil. Soccer: 4.2 bil. (25 top teams, 2004/05).

4 Economic importance of sports RankTeamCountryRevenue ($mil) 1 Manchester United England298 2 Real Madrid Spain334 3 AC Milan Italy283 4 Arsenal England207 5 Bayern Munich Germany229 6 Juventus Italy278 7 Chelsea England267 8 Internazionale Milan Italy215 9 Barcelona Spain252 10 Liverpool England219

5 Economic importance of sports MLB is about a $5 billion industry; NFL close to $7 billion. U.S. envelope production: $3 billion. U.S. cardboard boxes: $8 billion. US Golf: 74.0 bil. (72 조원 ) source: SRI International Golf cource: 28.1 bil. Tour: 18.0 bil. Real estate: 15.0 bil. Golf club: 3.7 bil Golf ware: 1.5 bil Magazine: 0.9 bil Total economic effect: 195.0 bil., 2 mil. employees

6 Big Business Sports Wayne Huizenga (Florida Marlins owner): 1997 World series winner Florida Marlins ($mil.) 199719981999200320042006 Win%0.5680.3330.3950.5620.5120.482 Revenue88.259..3101103122 Expense salary 93.7 47.7 33.456.9 15.1 113 48.8 100 42.1 78.7 15.0

7 Big Business Sports TSN 100- only 10% of the most powerful people in sports are players. Business Week(2008.1): Sports Power Ranking 1. 로저 구델 (NFL commissioner) 2. Tiger Woods 3. David Stern (NBA commissioner) 5. Bud Selig (MLB commissioner)

8 Big Business Continued The price tag on the new York Yankees has increased from $460,000 to $650 million (bona fide offer) over the period 1915-1998. Return: 460,000(1+r) 83 =650,000,000. r = 9.1% NOMINAL Real (2004): 7,800,000(1+r) 83 =734,000,000 r = 5.6% REAL The real growth rate, economy-wide has been between 2% and 3.5%.

9 7/10/2016 Expansion Fees ($2004 Millions) MLBNBANFLNHL DecadeFeeYearFeeYearFeeYearFeeYear 1960s$67.41968$10.81968$49.3196511.11967 1970s$23.41976$25.01974$64.8197421.91975 1980s——$49.41989——-- 1990s$146.71998$155.51994$777.8199991.81997 2000s——$300.02004——86.52000 Average yearly increase 2.6%8.0%21.4%2.3% Table 1-3 Highest Expansion Franchise Rights Fees ($2004)

10 Players NameRank out of 100Pay ($millions 2002) Tiger Woods4$78.0 Michael Schumacher5$75.0 Michael Jordan23$35.0 Shaquille O’Neal37$30.5 Oscar DeLaHoya38$30.0 Kevin Garnett46$28.0 Alex Rodriguez50$26.0 Grant Hill51$25.5 Andre Agassi53$24.0 Jacques Villeneuve54$23.0 Venus Williams71$14.0 Table 1-2 Top 10 Athletes in Forbes Top 100 Celebrities Pay, 2003

11 Korean Baseball 연 도구단명금 액금 액비 고 창단 1984 빙그레 30 억원 KBO 건물 신축 후 기증 창단 1990 쌍방울 50 억원 50 억원 중 10 억원은 해태에 전북 연고지 분할대가로 지급 창단 2000SK 와이번스 250 억 ( 추정 ) 쌍방울의 인수대신 SK 가 새로 창단 창단 2008 센테니얼 120 억원현대 유니콘스를 인수하는 대신 새로 창단 매각 1985 삼미 70 억원청보에서 매입 매각 1987 청보 50 억원 +α 태평양에서 매입 (α 는 부채 부담액 ) 매각 1990 MBC 130 억원 ( 추정 )LG 에서 매입 매각 1995 태평양 430 억원현대에서 매입

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