URBAN AMUSEMENTAAA URBAN AMUSEMENT Kyungjae Min Yoojung Oh Bumyoon Jung Honggyu Yea.

Presentation on theme: "URBAN AMUSEMENTAAA URBAN AMUSEMENT Kyungjae Min Yoojung Oh Bumyoon Jung Honggyu Yea."— Presentation transcript:

1 URBAN AMUSEMENTAAA URBAN AMUSEMENT Kyungjae Min Yoojung Oh Bumyoon Jung Honggyu Yea

2 URBAN AMUSEMENTAAA Table of Contents Introduction Needs Analysis The Urban Amusement Users Can we do this?

3 URBAN AMUSEMENTAAA Introduction

4 URBAN AMUSEMENTAAA Concept -urban amusement- 우리 기본 모델에 Fun, Entertainment 를 좀 더 가미했음 A place where customers can enjoy and entertain themselves While firms can acquire information and promote their products 범윤

5 URBAN AMUSEMENTAAA Needs Analysis

6 URBAN AMUSEMENTAAA Needs Analysis - Consumers (Answered by 100 university students who are in their early 20s) People seek for entertainment and enjoyment..

7 URBAN AMUSEMENTAAA Needs Analysis - Consumers However, It costs too much for FUN! I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can enjoy at a low price. Jieun, Moon Student

8 URBAN AMUSEMENTAAA Needs Analysis -Firms- These days, firms thrive hard to interact with customers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing. Kyungwon, Park 30, LG Electronics marketing division User Experience Promote products Feedback from customers Aggregate needs

9 URBAN AMUSEMENTAAA Needs Analysis -Firms- Samsung UX building ‘d’light’Apple Store User Experience is one of the key success factors of many companies such as Apple, Samsung, LG, Intel, MS etc. However… Not all firms can afford to build one & many centers are not attracting enough customers In fact….

10 URBAN AMUSEMENTAAA Our Business Model Customer’s Needs Entertainment at a low price Firm’s Needs User Experience

11 URBAN AMUSEMENTAAA The URBAN AMUSEMENT

12 AAA PART 1 기본적인 형태 – 건물 형태로 운영, 싼 가격과 높은 재미로 소비자들을 Attract 하고 많은 소비자들과 소통하고 홍보할 수 있는 공간 형성. 니즈 ? – 앞 서 언급한 고객, 기업의 욕구 모두 만족 수익 창출 ? – 입장료, 공간 Rental, Advertisement, 기타 서비스 제공 ex. 손님들에게 게임을 유도해서 마켓 인포메이션, 터치 스크린 테이블 ?! 범윤

13 URBAN AMUSEMENTAAA PART 2 Where? Here Hong-ik University Area Region with the fastest fashion, big entertainment and large floating population

14 URBAN AMUSEMENTAAA PART 2 5 Stories high Fancy and Attractive Exterior Exterior

15 URBAN AMUSEMENTAAA PART 2 Circulation Architecture Prevent separation between floors Facilitate movement Interior

16 URBAN AMUSEMENTAAA PART 3 Food Virtual Games Product experience Data collection Advertisement Bowling & Billiard Beverage In our place…

17 URBAN AMUSEMENTAAA PART 3 Floor plan ← Up hill…. Entertainment Zone → Up hill…. Lounge Area Firm-rental Section Central Ad plaza

18 URBAN AMUSEMENTAAA PART 4 How do we make money? Admission Tickets Section Rentals Advertisement Plaza Market Data & Consulting Also, in terms of cost minimization… We can win Sponsorships

19 URBAN AMUSEMENTAAA Users

20 URBAN AMUSEMENTAAA Users -Customers- 입장료를 내고 들어가면 팔찌 준다. 팔찌 차면 One Free Meal : 햄버거, 파스타, 샐러드, 비빔밥, 돈부리 등등 One Free Drink : Cocktail, Beer, Coffee, 탄산음료 Etc (4 명 모이면 1 Bottle of Wine) 1 Set of Bowling Unlimited Everything else 초과분에 대해서는 나갈 때 정산 홍규

21 URBAN AMUSEMENTAAA Users -Firms- 기업의 수익 창출 ( 판매 행위 ) 에 대해서는 엄격하게 제한 1. 신제품 홍보 / 체험 Ex) 겔럭시 탭 2. 새로운 브랜드 홍보 / 체험 Ex) 새로운 의류 브랜드의 한국 진출 3. 시장 정보 조사 Ex) 내가 직접 디자인하는 Avante, 인터뷰 4. 고객 서비스 확대 Ex) LAB Series 고객 피부 진단 5. 샘플 증정 Ex) Armani 새로운 향수 출시 6.Service Experiment? 서비스는 실험하기 어렵다는 것을 이용, 자신 들의 새로운 서비스를 실험해보는 공간 ? Ex) 대한항공 – 가상 First Class Seat 홍규

22 URBAN AMUSEMENTAAA Can we do this?

23 URBAN AMUSEMENTAAA Promotion Strategy Landmark Customer Firms 홍규

24 URBAN AMUSEMENTAAA Profitability Analysis 홍대 부동산 정보 – Search 건설비 – Ad 비 – Rental – 예상 고객수 – 적당히 Excel! 범윤