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Chapter 33. Building Traffic to your Web Site

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1 Chapter 33. Building Traffic to your Web Site

2 Contents Search Engine의 페이지 분석 방법
Writing for Search Engine Optimization Links to Your Site Banner Advertising Measuring Advertising Effectiveness Traffic Retention

3 Search Engines에 대해.. Most popular ways that People find Web Site
<META> tags (description, keywords The <TITLE> tag Content of the page Popularity of the Web page

4 Writing for Search Engine Optimization
<META> Tags – Hidden tags 2 Attributes - NAME and CONTENT The ‘Description’ <META> Tag 검색엔진이 보여주는 페이지 설명부분 The ‘Keywords’ <META> Tag 중요 단어들의 가중치를 높여 준다. Improving Your <TITLE> Tags

5 Links to Your Site Requesting Links on Other Web Sites Web Rings
E-commerce site등에 필수 Web Rings 유사한 사이트들 끼리 연결 LoopLink : WebRing : The Rail :

6 Banner Advertising 잡지 광고와 같은 역할 해당 site에 대한 keyword text
+ 고객을 끌 수 있는 Graphics Banner 제작 사이트 Banner Exchange Services

7 Measuring Advertising Effectiveness
Clickthrough Rate Banner의 click 횟수 Inquiry and Close Rate 설문 작성이나 상품 구매 횟수 Cost Per Sale 광고로 인한 판매 금액

8 Traffic Retention 새롭고 유익한 기사를 제공해야 한다. E-mail Newsletters 등을 사용
(Web Based Mailing list)


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