Agent as Mediators in Electronic Commerce

Presentation on theme: "Agent as Mediators in Electronic Commerce"— Presentation transcript:

1 Agent as Mediators in Electronic Commerce
Bokyong Yun

2 Introduction Software agents : delegate a task
Feature : personalized continuously running semi-autonomous so 시간 비용 절약,성향 표현 용이, 적은 위험부담 with AeEC Roles and Technologies

3

4 Roles of AmEC Consumer Buying Behavior(CBB)
but the limit : retail broad issue in EC let’s explore roles in context of CBB

5

6

7 Product Brokering what to buy
PersonaLogic : filter out unwanted Constraint Satisfaction Problem(CSP) Firefly : recommend .. “nearest neighbor” Automated Collaborative Filtering(ACF)

8

9

10

11 Merchant Brokering BargainFinder : first price comparison ...merchant blocking price Jango : not centralized, Jango-augmented browser .. only price , consumer-biased Kasbah : multiagent for 구매자간 create agent who want to sell or buy

12

13

14 Negotiation Determine price or other terms
real world : 시간과 지역적 문제 but… AuctionBot : API, 완전자동화된 경매 Kasbah : agent matching , 단순 전략 Tete-a-Tete : 여러가지 조건 ,evaluation constraint in PB,MB

15

16 Technologies From AI Recommender systems User Interface Approaches
Negotiation Mechanisms Infrastructure,Languages,Protocols

17 Recommender systems Context based filtering : “wrapper” BragainFinder , Jango Collaborative filtering : 제품정보 X, 평가 Firefly Constraint based filtering (CSP) : formalized(var, domain, constraint) hard/soft Tete-a-Tete

18 User Interface Aprroaches
Shopping experience is diverse shopper intend & knowledge positive feedback & 친밀도 신뢰성 : visible 한 단순한 것에..

19 Negotiation Mechanisms
Protocols : rule (“mine!!”) given protocols : strategies to maximize protocols design : 전체 시스템에 큰 영향 distribute neg. : largest pie ,0-sum, 단일자원,한쪽 만 이득 integrative neg. : enlarge available pie 양쪽 모두 이득

20 Infrastructure,Languages,Protocols
Mix all? … so hard yet from “wrapper” tech : language XML so many protocols & language > standards platform standards

21 AmEC at MIT Media Lab Knowledge Brokering & Expert Finder
create agent to seek expertise just in time consulting rare disease

22 Shopping on Run Walking near a bookstore driving down a highway
an expert is nearby 장소에 맞는 즉각적인 brokering needs equipment and infrastructure

23

24 Conclusion & Future Direcions
1st gen : c-to-c market 형성 2nd gen 불명확 문맥, 개인 성향, 복잡성, 환경 변화등 해결 더 중요한 것은 standards for good, service. Profile, payment mech. , inter-business form 3rd : 전자상거래로 가상과 현실 company의 완벽한 효율성