목 차 Ⅰ. Proof of Concept Center 소개 Ⅱ. The von Liebig Center at UCSD

Presentation on theme: "목 차 Ⅰ. Proof of Concept Center 소개 Ⅱ. The von Liebig Center at UCSD"— Presentation transcript:

0 Proof of Concept Centers: 운영철학, 성공요인 & 시사점
김 원 MBA,MSc

1 목 차 Ⅰ. Proof of Concept Center 소개 Ⅱ. The von Liebig Center at UCSD
목 차 Ⅰ. Proof of Concept Center 소개 Ⅱ. The von Liebig Center at UCSD Ⅲ. The Deshpande Center at MIT Ⅳ. 두 센터 비교 및 시사점

2 Proof of Concept Center 소개
Chapter 1 Proof of Concept Center 소개 출현배경 주요개념

3 Proof of Concept Center(상용화의 새로운 조직)의 출현배경
“the Proof of Concept Center”의 부상 Seed funding 제공 및 대학혁신기술 상용화 촉진을 위한 새로운 형태의 조직 대학 혁신기술 상용화의 걸림돌: Funding gab 기존의 획일적인 조직·제도 인프라의 한계 – 충분한 안내 부족, 절차의 복잡 Angel 투자자와 벤처 자본투자자는 Later-stage 기업에만 투자 연구자들은 초기단계 자금조달에 어려움에 직면 (Prototype 개발 및 시험, 시장조사) 따라서 Seed funding 제공 및 대학, 연구기관의 혁신기술 상용화 촉진을 위한 새로운 형태의 조직인 “the Proof of Concept Center”의 부상. 상용화의 통합접근(기술-사람-금융)을 위한 POC 복제가능 모델로서 프로세스 확립. 선진국의 성공사례 the von Liebig Center at UCSD(University of California, San Diego) Jacobs School of Engineering the Deshpande Center at MIT(Massachusetts Institute of Technology) School of Engineering,

4 성과중심의 자원투입구조 확립 체계적인 연구성과발굴 및 사업화 지원
기술상용화의 새로운 Proof of Concept Center 개념의 도입 혁신기술 상용화의 걸림돌은 크게 기술금융 그리고 기술마케팅으로 구분가능. 특히 기술금융 차원의 Funding Gap의 관점에서 기술사업화에 따른 불확실성을 감소하기 위한 일련의 과정으로 개념증명(Proof of Concept) 프로세스 도입 필요성. 기존의 획일적인 조직·제도 인프라의 한계로 인해 충분한 안내 부족, 절차의 복잡성, 그리고 Angel 투자자와 벤처 자본투자자는 Later-stage 기업에만 투자함에 따라 연구자들은 초기단계 자금조달(Prototype 개발 및 시험, 시장조사)에 어려움에 직면 따라서 Seed funding 제공 및 대학, 연구기관의 혁신기술 상용화 촉진을 위한 새로운 형태의 조직인 “the Proof of Concept Center”의 부상. 상용화의 통합접근(기술-사람-금융)을 위한 POC 복제가능 모델로서 프로세스 확립. 선진국의 성공사례: von Liebig Center at UCSD, Deshpande Center at MIT 대학 내 교수 및 학생들 사이에 기업가정신 및 혁신문화 증진시키고자 설립 혁신기술을 배양시키는데 초점 후원자들에 의해 필요해진 전문영역들을 제한함으로써 효과를 극대화 임무 UCSD의 발명기술의 상용화 및 민간부문으로의 이전 촉진 산학간의 아이디어 교환 촉진 학생들에게 기업가정신 교육 

5 What is a Proof of Concept?
A proof of concept is a common idea in the business world, where entrepreneurs and startups demonstrate that a company or product is financially viable and fiscally sound. ……….. - look at market demand, - feasibility of the project, - projected cost, - and other factors. This analysis would come together to provide a proof of concept, proposing an idea and showing how it will play out in the real world. Sometimes making a proof of concept requires - making a minimalist prototype, - small representation of a new type of equipment A proof of concept is an excellent way for a business to evaluate itself internally, as well as look at proposed acquisitions and projects. Some businesses specialize in offering proof of concept advising and evaluations, assisting companies in the path to making the right decision. Ultimately, a proof of concept is designed to reduce the amount of uncertainty involved with a new project or acquisition.

6 POC: 주요 Procedure 개념 Start-up Univ. Research Output Concept
→ Univ. Innovation Seed funding Advisory Services Networking: 기술-사람-금융 Education: Entrepreneurship Complexation Contextualization Concept Proofing Patenting System Solution (+Market) Start-up Licensing Develop & Test Prototype Conduct Market Research

7 UCSD: von Liebig Center
Chapter 2 UCSD: von Liebig Center 센터 개요 센터 프로세스 기술사업화 상세 프로세스

8 UCSD: von Liebig Center
Faculty member Researchers Students Seed funding Advisory services Educational programs Start-up Licensing 기업가정신 배양 설립 : 2002년 임무 UCSD 발명기술 상용화 및 민간부문으로 이전 촉진 산학간의 아이디어 교환 촉진 학생들에게 기업가정신 교육 효과 대학 내 교수 및 학생들 사이에 기업가정신 및 혁신문화 증진 주요 프로그램 Seed funding: 개념증명 및 확인을 위한 경쟁을 거쳐 부여되는 Seed grants Advisory services: - 사업경험이 풍부한 전문가에 의한 상용화 자문 - 네트워크 구축 및 후속 자금조달 기회 Educational programs: 4단계 수준의 기업가 교육 코스

9 Endowed Innovation Fund
UCSD Process Opportunity for Partnerships TechTIPS Rady UCSD Extension TCA Endowed Innovation Fund $1,000,000 I N V E T O Seed Funds Validation and Transformation Application Proposal External Review Panel Award Corporations 15 companies 19 licenses 66 100 120 >200 1-2 years VCs SeedRound Fund $300,000 Innovation Fund $75,000 Advisory Fund $35,000 Advisory Services CONNECT Award UCSD

10 Seed Funding and Advisory Services
Advisory, advocacy and facilitating services are available to all UCSD faculty and research staff to: Stimulate University/Industry exchange Develop new alliances Explore appropriate commercialization strategies for new technologies. The von Liebig Center has several technology and business advisors who have backgrounds in various technical disciplines, as well as having considerable experience in start-up and early stage technology ventures, and have significant connections to local companies and investment sources. The Center has a variety of resources to draw upon in order to get the best help for the inventor such as CONNECT, Technology Transfer and Intellectual Property Services (TechTIPS), and the Center the Center for the Commercialization of Advanced Technology. Ways the Advisors can help you... Analyze Commercial Potential Protect Intellectual Property Create Business Model Identify Potential Licensees Market to Companies Write Business Plan Market to Investors Seed Funding The von Liebig Center awards seed funds of up to $75,000 to support commercialization of UCSD discoveries with near-term market prospects. Funds may be awarded to UCSD faculty members and researchers, or to UCSD graduate students who partner with a faculty mentor. Von Liebig awards may be used for development, testing, or prototype construction; to undertake more specific market research; or to protect intellectual property. The von Liebig Center funds are awarded competitively through an external review process with independent consultants. Proposals are accepted throughout the year, and generally 10 to 12 projects are funded annually. The value from the von Liebig Center goes beyond simply funding the early-stage project. In addition, our staff of experienced entrepreneurs and advisors can assist UCSD faculty members and students in all stages of evaluating the commercial prospects of their inventions. These advisory and mentoring services are available to all UCSD faculty members and students, independent of the Center's seed funding program.

11 MIT: Deshpander Center
Chapter 3 MIT: Deshpander Center 센터 개요 센터 프로세스

12 Deshpande Center 설립 : 2002년 임무 주요 프로그램 Primary: 기술 혁신을 통한 영향 창출
April 17, 2007 Deshpande Center 설립 : 2002년 임무 Primary: 기술 혁신을 통한 영향 창출 MIT 기술을 연구실에서 시장으로 이전 혁신 고취 Secondary: 교육 상용화에 대해 교수 및 학생 교육 실행을 통한 학습 주요 프로그램 Grant Program Ignition Grants: up to $50,000 for novel projects Innovation Grants: up to $250,000 for full developments Catalyst Program Innovation Teams & Events

13 MIT: Deshpande Center Process
1. Select 엄격한 2단계 프로세스 매년 70개 제안서 스크린 내부/외부 전문가 점검 2. Direct Catalysts: Volunteers from the business community I-teams 3. Connect VCs – market/customer Introductions Idea-stream/publicity Filling the gab Catalyst Program Grant Program Innovation- Teams Events Academic Research Commercial Enterprise Bridge

14 $50-250K INNOVATION PROGRAM GRANTS
GRANT PROGRAM Deshpande Center funding enables faculty and their students to pursue exciting new avenues of market-driven research and participate in partnerships and programs that will help accelerate the process towards commercialization. $50K IGNITION GRANTS $50-250K INNOVATION PROGRAM GRANTS OUTSIDE FUNDING Idea Invent Improve Impact

15 CATALYST PROGRAM GREATER BUSINESS COMMUNITY LEAD CATALYSTS STAFF
VOLUNTEERS Volunteers from the business community are an integral part of the Innovation process

16 EVENT PROGRAM: Idea Stream
Events: IDEASTREAM: Our annual IdeaStream Symposium in the spring is our big annual invitation-only event where we showcase MIT technologies and provide a way for our grant recipients to network and share ideas with top-name VCs, entrepreneurs, and other researchers. We ask you to put aside the whole day and participate by making a poster, hosting a lunch table, and possibly giving a talk. We encourage you to invite two team members to participate. OPEN HOUSE: Our annual Open House in the late fall is an opportunity for the closest friends of the Deshpande Center to see posters and demos from our latest grant recipients. It is an informal setting over cocktails and hors d'oeuvres for people from the MIT and business communities to get to know each other and exchange ideas. CATALYST PARTY: Each semester we have a small party to celebrate our latest grant recipients in advance of announcing the grant round. It's an informal party for our grant recipient teams and Catalysts to get to know each other, and all new grant recipients are asked to give a brief (2-3 sentence) "elevator pitch" of their project. It is not unusual for MIT collaborations to evolve from this event. OTHER: We are always experimenting with new event formats with the goal to spark new market-driven ideas and bring together the research and business communities. Some examples are Ignition Forums, joint seminars with student groups, teambuilding events, and so on. These are purely optional; as we inform you about them, you should decide what would be useful to you.

17 Chapter 4 두 기관 비교 및 시사점 주요내용 비교 시사점

18 두 기관의 주요내용 비교 구 분 The von Liebig Center The Deshpande Center 위치
구 분 The von Liebig Center The Deshpande Center 위치 UCSD-Jacobs School of Engineering since 2002 MIT-School of Engineering since 2002 초기 자금 $10 Mill $17.5 Mill 운영예산 $1.2Mill/yr(Admin-$475K, Grant-$420K, Advisor-$240K, course-$5) $1.7Mill/yr(Admin-$320K, Grant-$1.3M, Operation-$80K) Mission 기업가정신 고취, 교부/지원, 교육과 사업지도를 통해 UCSD 혁신기술의 상용화 촉진 기술혁신을 통한 커다란 효과 창출 과제교부금 지급규모 Seed Funding-$15K~$75K Ignition Grants-$59K이내, Innovation Grants-$250K이내 6년간 지급된 교부금 전체금액 $2.8Mill이상 $7Mill 이상 6년간 교부금 지급받은 총 과제 수 66과제, 대략 11개/yr, 제안된 것 중 35~60%승인 64과제, 대략 16개/yr, 제안된 것 중 18%승인 제안서 접수 주기 1-2회 접수/yr(봄, 가을) 2회 접수/yr(봄, 가을) 자문 서비스 - 6명의 advisor가 주 1일 센터에 근무(멘터 역할 수행) - 급여 지급 50명의 자원자를 advisor로 촉진프로그램에 배정 - 자원봉사 네트워킹 이벤트 von Liebig Forum, Open House, Community Workshop, Lunches-Award, 세미나 등 IdeaStream Symposium, Open House, Catalyst party, Ignition Forum, 세미나 등 교육 프로그램 4단계 과정(Venture mechanics, Enterprise Dynamics, Applied Innovation, Corporate Entrepreneurship) I-Teams 과정(MIT Entreprenurship center 협력) 발명기술의 상용화 타당성 평가 사업화 및 기술이전 창업 16건, 기술이전 4건 창업 10건, 기술이전 1건 창업회사의 종업원수 64명 내외 150명 내외 창업회사의 투자유치금액 $71 mill (private capital) $88.7 mill (private capital) 지속성장을 위한 수익원천 센터 서비스를 받는 기술의 상용화로부터 얻는 대학 기술수입료의 일정요율 2008년 $2M, 2010년 $10M 목표로 대학후원 및 개인 기부 분사한 회사로부터 기부 개인 기부(미래)

19 Kauffman Report Jan. 2008 von Liebig Center UCSD and Deshpande MIT Identified as successful models for commercialization of University technology Integrated approach to commercialization Identified as models for replication Selected as founding member of the network Best practices identified Business advisors. Maybe more valuable than seed grants Links to the community, funding, networking opportunities Future focus Better metrics for success Sustainability

20 시사점 상용화의 통합접근(기술-사람-금융): Proof of Concept
복제가능 모델로서 프로세스 확립 사업경험이 풍부한 전문가로 이루어진 Advisor 그룹의 지속적 자문 Seed Grants보다 더 큰 가치 Faculty Support Team 커뮤니티, 펀딩, 네트워킹 기회와 연결 문제해결을 위한 효율적 기법의 도입 단순 교육이나 컨설팅이 아닌 현장전문가가 제공하는 다양한 기법 (Role-play, Simulation, Workshop)을 활용하여 문제 해결 지역내 혁신주체간 성공적 협력시스템 창출 및 네트워크 활용의 극대화 지자체 및 타기관과의 효율적인 역할분담과 유기적 협력 향후 지속가능성이 관건 시장지향적, 수요자중심의 Project 연구개발 수익원천의 다양화 필요: Partnership Program

21 EOD 감사합니다.