Frequently Used Template

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1 Frequently Used Template
CONFIDENTIAL Frequently Used Template SEO VA Template This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

2 Unit of measure Text Text Text Text Text Text * Footnote
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3 Unit of measure Title Text Title Text * Footnote Source: Source

4 Unit of measure Title Title Text Text Text * Footnote Source: Source

5 EXHIBIT TITLE Title Text Text Text Text * Footnote Source: Source

6 EXHIBIT TITLE Title Text Text Text * Footnote Source: Source

7 EXHIBIT TITLE Title Title Text Text Text * Footnote Source: Source

8 EXHIBIT TITLE Title Title Title Text Text Text * Footnote
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9 2 COLUMN Title Title Text Text * Footnote Source: Source

10 3 COLUMN Title Text * Footnote Source: Source

11 4 COLUMN Title Text * Footnote Source: Source

12 5 COLUMN Title Text Title Text Title Text Title Text Title Text
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13 6 COLUMN Title Title Title Title Title Title Text Text Text Text Text
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14 7 COLUMN Title Title Title Title Title Title Title Title Title Text
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15 8 COLUMN Text Text Text Text Text Text Text Text Text Text Text Text
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16 3-STEP Text Text Text Text Text Text Text

17 4-STEP Text Text Text Text Text Text Text Text Text

18 5-STEP Text Text Text Text Text Text Text Text Text Text Text

19 3 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text
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20 4 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text
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21 5 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text
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22 FLOW 2 Unit of measure Header Header Text Text * Footnote
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23 FLOW 2 TITLE Unit of measure Header Header Text Text Text * Footnote
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24 FLOW 3 Unit of measure Text Header * Footnote Source: Source

25 FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text
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26 FLOW 4 Unit of measure Header Header Header Header Text Text Text Text
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27 FLOW 4 TITLE Unit of measure Header Header Header Header Text Text
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28 FLOW 5 Unit of measure Header Header Header Header Header Text Text
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29 FLOW 5 TITLE Unit of measure Header Header Header Header Header Text
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30 HORIZONTAL FLOW 3 Unit of measure Title Text Text Text Text Text Text
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31 HORIZONTAL FLOW 4 장소 대상 행사내용 기대효과 Unit of measure Title
휘트니스 센터 센터 회원들 신제품 MP3대여 동네 헬스클럽보다 젊은 층이 많이 이용 다양한 젊은 회원들, 다양한 음악 스타일 선호 장소 대상 행사내용 제품경험기대 제품을 직접 작동시켜 보는 기회 음질을 직접 확인 할 수 있는 기회 로비에 진열된 MP3를 보고 충동구매를 유발시키는 기회 기대효과 경제적인 여유가 있는 회원들로 간주 자신에 투자를 하는 Well-being Lifestyle 불특정 다수가 아닌 Digital Lifesyle에 익숙한 젊은 층 센터의 음악에 불만족 하는 회원 신분증을 맡기고 맘에 드는 MP3를 대여 넥시오에 저장된 선곡 리스트를 보고 곡을 선정 원하는 음악을 들으며 운동을 한 후 반납 * Footnote Source: Source

32 HORIZONTAL FLOW 5 Unit of measure Title Title Text Text Text Text Text
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33 HORIZONTAL FLOW 6 Unit of measure Title Title Text Text Text Text Text
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34 HORIZONTAL FLOW 7 Unit of measure Title Title Text Text Text Text Text
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35 FLOW WITH SHOCK 1 Unit of measure Header Header Header Title Text Text
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36 FLOW WITH SHOCK 2 Unit of measure Header Header Header Title Text Text
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37 FLOW WITH 3 COLUMN Text Text Text Text Text Text Text Text Text Text
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38 FLOW WITH 2 COLUMN Text Text Text Text Text Text Text Text Text Text
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39 SQUARE FLOW Unit of measure Text Text Text Text * Footnote
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40 FRAMEWORK Unit of measure Text Text Text Text * Footnote
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41 Unit of measure Title Title Text Text * Footnote Source: Source

42 Unit of measure Title Text Title Text * Footnote Source: Source

43 Unit of measure Title Text Title Text Title Text Title Text * Footnote
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44 Unit of measure Title Title Title * Footnote Source: Source

45 Unit of measure Title Title Text Text Title * Footnote Source: Source

46 Unit of measure Text Text Text Text Text Text Text * Footnote
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47 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
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48 SCP S tructure onduct C P erformance External shock xxxx xxx xxxx xxxx
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49 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
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50 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
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51 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
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52 Unit of measure Text Text Title Text Title Text Title Text Title Text
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53 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
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54 Unit of measure Title Text Text Text Text Text Text Text Text Text
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55 Recommendation Goal Difficulties Effect Customer satisfaction
Promotion Text distorted promotion Service Implementation Product Recommendation * Footnote Source: Source

56 TEAM STRUCTURE Goal recommendationn Strength Weakness recommendation
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57 Unit of measure Text Text * Footnote Source: Source

58 Unit of measure Text Text Text Text Text * Footnote Source: Source

59 세분화 된 타겟에게 세분화 된 프로모션으로 자극
Unit of measure 2006년 내수시장 1위 탈환 기존고객의 충성도 강화 및 신규고객 창출 구매 후 철저한 관리 보다 빠른 A/S 온라인상에서 활발하게 고객의견반영 호의적인 태도형성 시킴 삼성브랜드의 신뢰도 강조 기능성. 전문성.세련미 이미지제고 구매시점관리 영업사원들을 철저히 관리 ‘삼성’스러운 진열 및 서비스 Yepp의 올바른 속성정보 제공 세분화 된 타겟에게 세분화 된 프로모션으로 자극

60 Unit of measure Title Title Text Title Text Title Text Title Text
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61 Unit of measure Text Text * Footnote Source: Source

62 Unit of measure Text Text Text Text Text Text Text Text * Footnote
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63 CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source

64 CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source

65 CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote
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66 CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote
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67 CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text
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68 CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text
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69 CYCLE 5 Unit of measure Text Text Text Text Text Text * Footnote
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70 CYCLE 5 Unit of measure Text Text Text Text Text Text Text Text Text
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71 CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text
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72 CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text
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73 FORCES AT WORK Unit of measure Text Text Text Text Text * Footnote
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74 2 BY 2 MATRIX Unit of measure High Text Text Text Text Text Low High
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75 2 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text Text
Low Low Medium High Text * Footnote Source: Source

76 3 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text
Medium Text Text Text Text Low Low Medium High Text * Footnote Source: Source

77 4 BY 3 MATRIX Unit of measure Text Text Text Text High Text Text Text
Medium Text Text Text Text Text Low 1 2 3 4 Text * Footnote Source: Source

78 4 BY 3 MATRIX Unit of measure Text Text Text Text 4 Text Text Text
2 Text Text Text Text 1 1 2 3 4 Text * Footnote Source: Source

79 STUDY OBJECTIVE Unit of measure Text Text Text Text Text * Footnote
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80 LEVEL 03 Unit of measure Text Text Text Text Text Text * Footnote
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81 LEVEL 04 Unit of measure Text Text Text Text Text Text Text Text
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82 LEVEL 09 Unit of measure Text Text Text Text Text Text Text Text Text
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83 GANTT – 4 WEEK Unit of measure Text Text Text Text Text Text Text Text
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84 Unit of measure Text Text Text Text Text Text Text Text Text Text
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85 Unit of measure Text Text Text Text Text Text * Footnote
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86 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
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87 Unit of measure Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
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88 Unit of measure Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4
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89 Unit of measure Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2
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90 Unit of measure Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3
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91 Unit of measure Text Text Text Text Text Text Text Text Text 1 2 3 4 1
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92 Unit of measure Text Text Text Text Text Text Text Text Text Text 1 2
3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source

93 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source

94 Unit of measure 1 2 3 4 Text Text Text Text Text * Footnote
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95 Unit of measure Text Text 1 2 3 4 5 6 7 8 9 10 11 12 Text Text Text
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96 Unit of measure Text Text Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6
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97 Unit of measure Text Text Responsibility Mon Tue Wed Thu Fri Text Text
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98 Unit of measure Text Text Text Responsibility M T W T F M T W T F Text
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99 Unit of measure Text Text Label 1 Label 1 Label 2 Label 2 Label 3
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100 Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1
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101 Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 Text
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102 Unit of measure Text Text Text Label 1 Label 1 Label 1 Text Label 2
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103 Unit of measure Text Text Text Text Label 1 Label 1 Label 1 Label 1
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104 Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5 Text
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105 Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5
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106 Unit of measure Text Text Text Label 1 Label 2 Label 3 Label 4 Label 5
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107 Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5
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108 Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5
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109 EXHIBIT TITLE Unit of measure Title Measure Title Measure Title
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text * Footnote Source: Source

110 EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1
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111 EXHIBIT TITLE Unit of measure Title Measure Title Measure Title
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text Text * Footnote Source: Source

112 EXHIBIT TITLE Unit of measure Text Text Label 1 Label 2 Label 3
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113 EXHIBIT TITLE Unit of measure Text Text Text Label 1 Label 2 Label 3
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114 EXHIBIT TITLE Unit of measure Label 1 Label 2 Label 3 Label 4 Text
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115 EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1
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116 EXHIBIT TITLE Unit of measure Title Measure Label 1 Label 2 Label 3
Text Title Measure Label 1 Label 2 Label 3 Label 4 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text * Footnote Source: Source

117 EXHIBIT TITLE Unit of measure Title Measure Title Measure Title
Text Text Text Text Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 * Footnote Source: Source

118 EXHIBIT TITLE Unit of measure Title Measure Title Measure Text Text
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119 Unit of measure Title (Measure) Text Title (Measure) Text Title
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120 Unit of measure Title (Measure) Text Title (Measure) Title (Measure)
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121 EXHIBIT TITLE Unit of measure Text Series 100%= Label 1 Label 2
000 Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label 5 000 * Footnote Source: Source

122 EXHIBIT TITLE Unit of measure Text Text Text 100%= 000 000 000 000 000
Series Series Series Series Series Series Series Series Series Series Series Series Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

123 EXHIBIT TITLE Unit of measure Title Measure Title Measure 100%= Text
000 100%= Text 000 Series Series Series Series Series Series Series Series Title Measure Title Measure 100%= Text 000 100%= Text 000 Series Series Series Series Series Series Series Series * Footnote Source: Source

124 Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx
Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source

125 Unit of measure Title Measure Title Measure Title Measure 100% = xxxx
Label 4 Label 4 Label 4 Label 3 Label 3 Label 3 Label 5 Label 5 Label 5 Label 2 Label 2 Label 2 Label 1 Label 1 Label 1 * Footnote Source: Source

126 Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx
Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source

127 Unit of measure Title Measure Title Measure * Footnote Source: Source

128 Unit of measure Title Measure Title Measure Title Measure * Footnote
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129 Unit of measure Title Measure Title Measure Title Measure Title
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130 Unit of measure Title Measure Text Title Measure * Footnote
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131 Unit of measure Title Measure Title Measure Title Measure Title
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132 Unit of measure Title (Measure) Title (Measure) Title Measure
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133 STICKER AND OTHERS STICKER AUTOMAKER EXAMPLE BACK UP REVISED ESTIMATE
TENTATIVE ESTIMATE TENTATIVE PROPOSED HYPOTHESIS PROPOSED HYPOTHESIS CONCEPTUAL ILLUSTRATIVE CONCEPTUAL ILLUSTRATIVE PRELIMINARY CONFIDENTIAL PRELIMINARY CONFIDENTIAL ROUGH ESTIMATE VERY PRELIMINARY TO BE COMPLETED ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION TO BE COMPLETED WORK IN PROGRESS ONLY FOR DISCUSSION WORK IN PROGRESS

134

135 STICKER AND OTHERS High Medium Low Text Text Text

136 MAPS

137 END OF DOC