Chapter 1- Warm-up: The Business of Sports

Scope of Sports Industry 참여스포츠 : 헬스, 수영장, 등 스포츠클럽, 스포츠 리조트, 상품 : 레슨프로그램, 시설이용. 관람스포츠 : 프로축구, 프로농구, 테니스, 골프, 올림픽 … 상품 : 관람권, 방송중계권, 타이틀스폰서 ( 경기명칭사용권 ), 로고, 라이센싱, 경기장간판 …

Economic importance of sports MLB: 5.1 bil. (2006) NBA: 3.6 bil. NFL: 6.5 bil. NHL: 2.4 bil. Soccer: 4.2 bil. (25 top teams, 2004/05).

Economic importance of sports RankTeamCountryRevenue ($mil) 1 Manchester United England298 2 Real Madrid Spain334 3 AC Milan Italy283 4 Arsenal England207 5 Bayern Munich Germany229 6 Juventus Italy278 7 Chelsea England267 8 Internazionale Milan Italy215 9 Barcelona Spain Liverpool England219

Economic importance of sports MLB is about a $5 billion industry; NFL close to $7 billion. U.S. envelope production: $3 billion. U.S. cardboard boxes: $8 billion. US Golf: 74.0 bil. (72 조원 ) source: SRI International Golf cource: 28.1 bil. Tour: 18.0 bil. Real estate: 15.0 bil. Golf club: 3.7 bil Golf ware: 1.5 bil Magazine: 0.9 bil Total economic effect: bil., 2 mil. employees

Big Business Sports Wayne Huizenga (Florida Marlins owner): 1997 World series winner Florida Marlins ($mil.) Win% Revenue Expense salary

Big Business Sports TSN 100- only 10% of the most powerful people in sports are players. Business Week(2008.1): Sports Power Ranking 1. 로저 구델 (NFL commissioner) 2. Tiger Woods 3. David Stern (NBA commissioner) 5. Bud Selig (MLB commissioner)

Big Business Continued The price tag on the new York Yankees has increased from $460,000 to $650 million (bona fide offer) over the period Return: 460,000(1+r) 83 =650,000,000. r = 9.1% NOMINAL Real (2004): 7,800,000(1+r) 83 =734,000,000 r = 5.6% REAL The real growth rate, economy-wide has been between 2% and 3.5%.

7/10/2016 Expansion Fees ($2004 Millions) MLBNBANFLNHL DecadeFeeYearFeeYearFeeYearFeeYear 1960s$ $ $ s$ $ $ s——$ —— s$ $ $ s——$ —— Average yearly increase 2.6%8.0%21.4%2.3% Table 1-3 Highest Expansion Franchise Rights Fees ($2004)

Players NameRank out of 100Pay ($millions 2002) Tiger Woods4$78.0 Michael Schumacher5$75.0 Michael Jordan23$35.0 Shaquille O’Neal37$30.5 Oscar DeLaHoya38$30.0 Kevin Garnett46$28.0 Alex Rodriguez50$26.0 Grant Hill51$25.5 Andre Agassi53$24.0 Jacques Villeneuve54$23.0 Venus Williams71$14.0 Table 1-2 Top 10 Athletes in Forbes Top 100 Celebrities Pay, 2003

Korean Baseball 연 도구단명금 액금 액비 고 창단 1984 빙그레 30 억원 KBO 건물 신축 후 기증 창단 1990 쌍방울 50 억원 50 억원 중 10 억원은 해태에 전북 연고지 분할대가로 지급 창단 2000SK 와이번스 250 억 ( 추정 ) 쌍방울의 인수대신 SK 가 새로 창단 창단 2008 센테니얼 120 억원현대 유니콘스를 인수하는 대신 새로 창단 매각 1985 삼미 70 억원청보에서 매입 매각 1987 청보 50 억원 +α 태평양에서 매입 (α 는 부채 부담액 ) 매각 1990 MBC 130 억원 ( 추정 )LG 에서 매입 매각 1995 태평양 430 억원현대에서 매입