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PART III The GROUP Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall, Professor Kichan PARK.

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Presentation on theme: "PART III The GROUP Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall, Professor Kichan PARK."— Presentation transcript:

1 PART III The GROUP Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall, Professor Kichan PARK

2 Foundations of Group Behavior 집단행동의 기초
ⓒ Professor Kichan PARK 9-272

3 LEARNING OBJECTIVES: Ch. 9
9-273

4 9-274

5 IX-1. Defining and Classifying Groups:정의
 Two or more individuals interacting and interdependent, who have come together to achieve particular objectives 1) Formal Group: 공식 집단 ① Defined by the organization‘s structure with designated work assignments establishing tasks 2) Informal Group: 비공식 집단 ① Alliances that are neither formally structured nor organizationally determined ② Appear naturally in response to the need for social contact ③ Deeply affect behavior and performance 9-275

6 Which one would be Formal Group?
1 5 3 2 4 6 9-276

7 Subclassifications of Groups: 집단의 분류
공식: Formal Groups 비공식: Informal Groups 1. Command Group: 명령 1. Interest Group: 이익 A group composed of the Members work together individuals who report to attain a specific directly to a given objective with which each manager is concerned 2. Task Group: 과업 2. Friendship Group: 친교 Those working together to Those brought together complete a job or task in because they share one or an organization but not more common limited by hierarchical characteristics boundaries 9-277

8 Why People Join Groups ? – Social Identity 왜 사람들은 집단에 가입하는가? - 사회정체성이론
1. Uncertainty Reduction: 불확실성 감소 2. Distinctiveness: 차별 3. Similarity: 유사성 4. Status: 지위 9-278

9 IX-2. Five Stages of Group Development Model
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10 Critique of the Five-Stage Model
집단발전단계이론에 대한 비판 1. Assumption: the group becomes more effective as it progresses through the first four stages  앞의 4단계 동안 발전한다는 가정 Not always true – group behavior is more complex ② High levels of conflict may be conducive to high performance ③ The process is not always linear ④ Several stages may occur simultaneously ⑤ Groups may regress 2. Ignores the organizational context:  실제 복잡성 무시 9-280

11 An Alternative Model for Group Formation 기학이 정해진 임시집단을 위한 대안모델
임시적 집단의 독특한 발전단계 (단속 평형 모델): Punctuated-Equilibrium Model 1. 전환기의 존재: Temporary groups under deadlines go through transitions between inertia and activity—at the halfway point, they experience an increase in productivity. 2. 발전단계 과정: Sequence of Actions : Setting group direction  First phase of inertia  Half-way point transition  Major changes  Second phase of inertia  Accelerated activity 9-281

12 IX-3. Group Properties: 집단의 속성
2 규범 3 지위 Norms 1 역할 Status Roles Group Performance 5 응집성 4 규모 Cohesiveness Group Size 9-282

13 Group Property 1: Roles 1. Role = Authority & Responsibility: A set of expected behavior patterns attributed to someone occupying a given position in a social unit 1) 역할 정체성 Role Identity • Certain attitudes and behaviors consistent with a role 2) 역할 지각 Role Perception • An individual‘s view of how he or she is supposed to act in a given situation – received by external stimuli 3) 역할 기대 Role Expectations • How others believe a person should act in a given situation • Psychological Contract: an unwritten agreement that sets out mutual expectations of management and employees 4) 역할 갈등 Role Conflict • A situation in which an individual is confronted by divergent role expectations 9-283

14 Zimbardo’s Prison Experiment: 짐바도의 죄수 실험
1. Faked a prison using student volunteers : 학생대상 가상실험 2. Randomly assigned to guard and prisoner roles: 역할연기 3. Within six days the experiment was halted due to concerns: 실제현상 발생 ① Guards had dehumanized the prisoners ② Prisoners were subservient ③ Fell into the roles as they understood them ④ No real resistance felt 9-284

15 IX-4. Group Property 2: Norms 규범
① Acceptable standards of behavior within a group that are shared by the group‘s members 2. 규범의 분류 Classes of Norms ① 성과규범 Performance norms - level of acceptable work ② 외모규범 Appearance norms - what to wear ③ 사회적 조정규범 Social arrangement norms - friendships and the like ④ 자원 배분규범 Allocation of resources norms - distribution and assignments of jobs and material 9-285

16 Group Norms and the Hawthorne Studies
A series of studies undertaken by Elton Mayo at Western Electric Company‘s Hawthorne Works in Chicago between 1924 and 1932  Logics of Sentiment ! 1.Research Conclusions Worker behavior and sentiments were closely related. Group influences (norms) were significant in affecting individual behavior. Group standards (norms) were highly effective in establishing individual worker output. Money was less a factor in determining worker output than were group standards, sentiments, and security. 9-286

17 Norms and Behavior: 규범과 행동
1. 준거집단 Reference Groups ① Important groups to which individuals belong or hope to belong and with whose norms individuals are likely to conform 2. 동조 Conformity ① Gaining acceptance by adjusting one‘s behavior to align with the norms of the group ② Asch Studies • Demonstrated the power of conformance • Culture-based and declining in importance 9-287

18 Defying Norms: Deviant Workplace Behavior
9-288 1. 일탈적 직장행동 ① Also called antisocial behavior or workplace incivility ② Voluntary behavior that violates significant organizational norms and, in doing so, threatens the well-being of the organization 2. 일탈의 유형 Typology: ① Production – working speed ② Property – damage and stealing ③ Political – favoritism and gossip ④ Personal Aggression – sexual harassment

19 Group Influence on Deviant Behavior
9-289 ① 집단규범 자체의 위험: Group norms can influence the presence of deviant behavior ② 단순가입자의 위험: Simply belonging to a group increases the likelihood of deviance ③ 가식적 표현의 위험: Being in a group allows individuals to hide – creates a false sense of confidence that they won‘t be caught

20 Group Property 3: Status
1. 사회적 서열: A socially defined position or rank given to groups or group members by others – it differentiates group members Important factor in understandingbehavior Significantmotivator 2.지위특성이론 Status Characteristics Theory Statusderived from one of threesources: ①권력: Power a person has over others ②능력: Ability to contribute to group goals ③개성: Personal characteristics 9-290

21 Status Effects 지위의 효과 1. 예외적 특권 On Norms and Conformity
① High-status members are less restrained by norms and pressure to conform ② Some level of deviance is allowed to high-status members so long as it doesn‘t affect group goal achievement  1000원짜리 고스톱 사련 2. 독단적 주장 On Group Interaction ① High-status members are more assertive ② Large status differences limit diversity of ideas and creativity  항공사 외환관리 전문가 사련 3. 지위 부조화 On Equity ① If status is perceived to be inequitable, it will result in various forms of corrective behavior. 9-291

22 IX-5. Group Property 4: Size 규모
1. Group size affects behavior 2. Size: 12명 이상의 대집단 vs. 7인 이하의 소집단 ① Twelve or more members is a ―large‖ group ② Seven or fewer is a ―small‖ group 3. Best use of a group: Attribute Small Large • Speed X • Individual Performance X ProblemSolving X DiverseInput X Fact-findingGoals X • Overall Performance X 9-292

23 Issues with Group Size 1. 사회적 태만 Social Loafing
The tendency for individuals to expend less effort when working collectively than when working individually Ringelmann‘s Rope Pull: greater levels of productivity but with diminishing returns as group size increases Caused by either equity concerns or a diffusion of responsibility (free riders) 2. 시사점 Managerial Implications Build in individual accountability Prevent social loafing by: 목표: Setting group goals 경쟁: Increasing intergroup competition 평가:Using peer evaluation 보상: Distributing group rewards based on individual effort 9-293

24 IX-6. Group Property 5: Cohesiveness 응집성
Degree to which group members are attracted to each other and are motivated to stay in the group 시사점 Managerial Implication To increase cohesiveness: 응집력 강화방앆 ① Make the group smaller. ② Encourage agreement with group goals. ③ Increase time members spend together. ④ Increase group status and admission difficulty. ⑤ Stimulate competition with other groups. ⑥ Give rewards to the group, not individuals. ⑦ Physically isolate the group. 9-294

25 IX-7. Group Decision Making vs. Individual Choice
1. Group Strengths: 보다 완전한 정보와 지식의 창출 Generate more complete information and knowledge ② Offer increased diversity of views and greater creativity ③ Increased acceptance of decisions ④ Generally more accurate (but not as accurate as the most accurate group member) 2. Group Weaknesses: 시간의 소요와 집단의 압력 Time-consuming activity ② Conformity pressures in the group ③ Discussions can be dominated by a few members ④ A situation of ambiguous responsibility 9-295

26 Group Decision-Making Phenomena
1. 집단사고 Groupthink: 소수의견과 성과를 저해 ① Situations where group pressures for conformity deter the group from critically appraising unusual, minority, or unpopular views ② Hinders performance 2. 집단이동 Groupshift: 보다 극단적인 의사결정 ① When discussing a given set of alternatives and arriving at a solution, group members tend to exaggerate the initial positions that they hold. This causes a shift to more conservative or more risky behavior. 9-296

27 9-297

28 Group Decision-Making Techniques 집단 의사결정 기법
1. Brainstorming ① An idea-generating process designed to overcome pressure for conformity 2. Nominal Group Technique (NGT): 명목집단 ① Works by restricting discussion during the decision-making process ② Members are physically present but operate independently 3. Electronic Meeting: 전자회의 ① Uses computers to hold large meetings of up to 50 people 9-298

29 IX-8. Evaluating Group Effectiveness 집단 효과성에 대한 비교평가
Interacting Electronic 9-299

30 IX-9. Global Implications
1. 지위와 문화 Status and Culture 2. 사회적 태만 Social Loafing 3. 집단 다양성 Group Diversity Increased diversity leads to increased conflict ② May cause early withdrawal and lowered morale ③ If the initial difficulties are overcome, diverse groups may perform better!  모자이크식에서 합금식 집단으로 9-300

31 Summary and Managerial Implications
1. Performance: 고성과 집단구조의 특성  Typically, clear role perception, appropriate norms, low status differences and smaller size, more cohesive groups lead to higher performance 2. Satisfaction: 만족 증대의 조건  Increases with: ① High congruence between boss and employee‘s perceptions about the job ② Not being forced to communicate with lower-status employees ③ Smaller group size 9-301

32 9-302


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