Frequently Used Template CONFIDENTIAL Frequently Used Template SEO VA Template This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
Unit of measure Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Title Text Title Text * Footnote Source: Source
Unit of measure Title Title Text Text Text * Footnote Source: Source
EXHIBIT TITLE Title Text Text Text Text * Footnote Source: Source
EXHIBIT TITLE Title Text Text Text * Footnote Source: Source
EXHIBIT TITLE Title Title Text Text Text * Footnote Source: Source
EXHIBIT TITLE Title Title Title Text Text Text * Footnote Source: Source
2 COLUMN Title Title Text Text * Footnote Source: Source
3 COLUMN Title Text * Footnote Source: Source
4 COLUMN Title Text * Footnote Source: Source
5 COLUMN Title Text Title Text Title Text Title Text Title Text * Footnote Source: Source
6 COLUMN Title Title Title Title Title Title Text Text Text Text Text * Footnote Source: Source
7 COLUMN Title Title Title Title Title Title Title Title Title Text * Footnote Source: Source
8 COLUMN Text Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
3-STEP Text Text Text Text Text Text Text
4-STEP Text Text Text Text Text Text Text Text Text
5-STEP Text Text Text Text Text Text Text Text Text Text Text
3 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
4 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
5 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
FLOW 2 Unit of measure Header Header Text Text * Footnote Source: Source
FLOW 2 TITLE Unit of measure Header Header Text Text Text * Footnote Source: Source
FLOW 3 Unit of measure Text Header * Footnote Source: Source
FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text * Footnote Source: Source
FLOW 4 Unit of measure Header Header Header Header Text Text Text Text * Footnote Source: Source
FLOW 4 TITLE Unit of measure Header Header Header Header Text Text * Footnote Source: Source
FLOW 5 Unit of measure Header Header Header Header Header Text Text * Footnote Source: Source
FLOW 5 TITLE Unit of measure Header Header Header Header Header Text * Footnote Source: Source
HORIZONTAL FLOW 3 Unit of measure Title Text Text Text Text Text Text * Footnote Source: Source
HORIZONTAL FLOW 4 장소 대상 행사내용 기대효과 Unit of measure Title 휘트니스 센터 센터 회원들 신제품 MP3대여 동네 헬스클럽보다 젊은 층이 많이 이용 다양한 젊은 회원들, 다양한 음악 스타일 선호 장소 대상 행사내용 제품경험기대 제품을 직접 작동시켜 보는 기회 음질을 직접 확인 할 수 있는 기회 로비에 진열된 MP3를 보고 충동구매를 유발시키는 기회 기대효과 경제적인 여유가 있는 회원들로 간주 자신에 투자를 하는 Well-being Lifestyle 불특정 다수가 아닌 Digital Lifesyle에 익숙한 젊은 층 센터의 음악에 불만족 하는 회원 신분증을 맡기고 맘에 드는 MP3를 대여 넥시오에 저장된 선곡 리스트를 보고 곡을 선정 원하는 음악을 들으며 운동을 한 후 반납 * Footnote Source: Source
HORIZONTAL FLOW 5 Unit of measure Title Title Text Text Text Text Text * Footnote Source: Source
HORIZONTAL FLOW 6 Unit of measure Title Title Text Text Text Text Text * Footnote Source: Source
HORIZONTAL FLOW 7 Unit of measure Title Title Text Text Text Text Text * Footnote Source: Source
FLOW WITH SHOCK 1 Unit of measure Header Header Header Title Text Text * Footnote Source: Source
FLOW WITH SHOCK 2 Unit of measure Header Header Header Title Text Text * Footnote Source: Source
FLOW WITH 3 COLUMN Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
FLOW WITH 2 COLUMN Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
SQUARE FLOW Unit of measure Text Text Text Text * Footnote Source: Source
FRAMEWORK Unit of measure Text Text Text Text * Footnote Source: Source
Unit of measure Title Title Text Text * Footnote Source: Source
Unit of measure Title Text Title Text * Footnote Source: Source
Unit of measure Title Text Title Text Title Text Title Text * Footnote Source: Source
Unit of measure Title Title Title * Footnote Source: Source
Unit of measure Title Title Text Text Title * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
SCP S tructure onduct C P erformance External shock xxxx xxx xxxx xxxx * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Title Text Title Text Title Text Title Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Title Text Text Text Text Text Text Text Text Text * Footnote Source: Source
Recommendation Goal Difficulties Effect Customer satisfaction Promotion Text distorted promotion Service Implementation Product Recommendation * Footnote Source: Source
TEAM STRUCTURE Goal recommendationn Strength Weakness recommendation * Footnote Source: Source
Unit of measure Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text * Footnote Source: Source
세분화 된 타겟에게 세분화 된 프로모션으로 자극 Unit of measure 2006년 내수시장 1위 탈환 기존고객의 충성도 강화 및 신규고객 창출 구매 후 철저한 관리 보다 빠른 A/S 온라인상에서 활발하게 고객의견반영 호의적인 태도형성 시킴 삼성브랜드의 신뢰도 강조 기능성. 전문성.세련미 이미지제고 구매시점관리 영업사원들을 철저히 관리 ‘삼성’스러운 진열 및 서비스 Yepp의 올바른 속성정보 제공 세분화 된 타겟에게 세분화 된 프로모션으로 자극
Unit of measure Title Title Text Title Text Title Text Title Text * Footnote Source: Source
Unit of measure Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source
CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source
CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote Source: Source
CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote Source: Source
CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
CYCLE 5 Unit of measure Text Text Text Text Text Text * Footnote Source: Source
CYCLE 5 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source
CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source
CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source
FORCES AT WORK Unit of measure Text Text Text Text Text * Footnote Source: Source
2 BY 2 MATRIX Unit of measure High Text Text Text Text Text Low High * Footnote Source: Source
2 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text Text Low Low Medium High Text * Footnote Source: Source
3 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text Medium Text Text Text Text Low Low Medium High Text * Footnote Source: Source
4 BY 3 MATRIX Unit of measure Text Text Text Text High Text Text Text Medium Text Text Text Text Text Low 1 2 3 4 Text * Footnote Source: Source
4 BY 3 MATRIX Unit of measure Text Text Text Text 4 Text Text Text 2 Text Text Text Text 1 1 2 3 4 Text * Footnote Source: Source
STUDY OBJECTIVE Unit of measure Text Text Text Text Text * Footnote Source: Source
LEVEL 03 Unit of measure Text Text Text Text Text Text * Footnote Source: Source
LEVEL 04 Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
LEVEL 09 Unit of measure Text Text Text Text Text Text Text Text Text * Footnote Source: Source
GANTT – 4 WEEK Unit of measure Text Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 * Footnote Source: Source
Unit of measure Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text 1 2 3 4 1 * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source
Unit of measure Text Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source
Unit of measure 1 2 3 4 Text Text Text Text Text * Footnote Source: Source
Unit of measure Text Text 1 2 3 4 5 6 7 8 9 10 11 12 Text Text Text * Footnote Source: Source
Unit of measure Text Text Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 * Footnote Source: Source
Unit of measure Text Text Responsibility Mon Tue Wed Thu Fri Text Text * Footnote Source: Source
Unit of measure Text Text Text Responsibility M T W T F M T W T F Text * Footnote Source: Source
Unit of measure Text Text Label 1 Label 1 Label 2 Label 2 Label 3 * Footnote Source: Source
Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 * Footnote Source: Source
Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 Text * Footnote Source: Source
Unit of measure Text Text Text Label 1 Label 1 Label 1 Text Label 2 * Footnote Source: Source
Unit of measure Text Text Text Text Label 1 Label 1 Label 1 Label 1 * Footnote Source: Source
Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5 Text * Footnote Source: Source
Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source
Unit of measure Text Text Text Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source
Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source
Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text Text * Footnote Source: Source
EXHIBIT TITLE Unit of measure Text Text Label 1 Label 2 Label 3 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Text Text Text Label 1 Label 2 Label 3 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Label 1 Label 2 Label 3 Label 4 Text * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Label 1 Label 2 Label 3 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Title Measure Title Text Text Text Text Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Title Measure Text Text * Footnote Source: Source
Unit of measure Title (Measure) Text Title (Measure) Text Title * Footnote Source: Source
Unit of measure Title (Measure) Text Title (Measure) Title (Measure) * Footnote Source: Source
EXHIBIT TITLE Unit of measure Text Series 100%= Label 1 Label 2 000 Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label 5 000 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Text Text Text 100%= 000 000 000 000 000 Series Series Series Series Series Series Series Series Series Series Series Series Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source
EXHIBIT TITLE Unit of measure Title Measure Title Measure 100%= Text 000 100%= Text 000 Series Series Series Series Series Series Series Series Title Measure Title Measure 100%= Text 000 100%= Text 000 Series Series Series Series Series Series Series Series * Footnote Source: Source
Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source
Unit of measure Title Measure Title Measure Title Measure 100% = xxxx Label 4 Label 4 Label 4 Label 3 Label 3 Label 3 Label 5 Label 5 Label 5 Label 2 Label 2 Label 2 Label 1 Label 1 Label 1 * Footnote Source: Source
Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source
Unit of measure Title Measure Title Measure * Footnote Source: Source
Unit of measure Title Measure Title Measure Title Measure * Footnote Source: Source
Unit of measure Title Measure Title Measure Title Measure Title * Footnote Source: Source
Unit of measure Title Measure Text Title Measure * Footnote Source: Source
Unit of measure Title Measure Title Measure Title Measure Title * Footnote Source: Source
Unit of measure Title (Measure) Title (Measure) Title Measure * Footnote Source: Source
STICKER AND OTHERS STICKER AUTOMAKER EXAMPLE BACK UP REVISED ESTIMATE TENTATIVE ESTIMATE TENTATIVE PROPOSED HYPOTHESIS PROPOSED HYPOTHESIS CONCEPTUAL ILLUSTRATIVE CONCEPTUAL ILLUSTRATIVE PRELIMINARY CONFIDENTIAL PRELIMINARY CONFIDENTIAL ROUGH ESTIMATE VERY PRELIMINARY TO BE COMPLETED ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION TO BE COMPLETED WORK IN PROGRESS ONLY FOR DISCUSSION WORK IN PROGRESS
STICKER AND OTHERS High Medium Low Text Text Text
MAPS
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