WARDROBE

CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS SONG CHANGDUK WARDROBE LAUNCHING / OCTOBER 2011 JAPAN OSAKA K-FASHION FAIR / NOVEMBER 2013 SEOUL FASHION WEEK – GENERATION NEXT FALL/WAITER 2014 FASHION KODE / JUNE 2014 ETN NORM & HIP / JULY 2014 “I am a very positive and active person and since I like a situation having a good time and enjoying with people, I used to be a person who is fostering a good mood. What I am proud of myself are honesty and integrity. I don't like the way of living working hard only when there is one's interest and I am doing all my best even in the very hard time with full of responsibility. In addition, as I am very practical and realistic, I am progressively practicing my thoughts and ideas instead of just thinking.“ CREATIVE DIRECTOR Copyright © WARDROBE. All right reserved.

Give meaning to everything. Surpass worth of ideal.” CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS “Ideal make to reality. Give meaning to everything. Surpass worth of ideal.” “이상을 현실로 창조하다. 모든 것에 의미를 부여하다. 그 이상의 가치를 뛰어넘다.” WARDROBE PHILOSOPHY Copyright © WARDROBE. All right reserved.

BRAND CONCEPT 주체가 중심에 서있다는 것은 규칙에 얽매이지 않은 단순함이 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS 주체가 중심에 서있다는 것은 규칙에 얽매이지 않은 단순함이 상상력을 키운다는 것 그 이상의 의미를 지닌다. 형이상학적이지만 모던하고 유행에 민감하지 않는 패턴과 소재개발 새로운 실루엣 창조와 WELL-MADE 정신이 핵심이 된다. BRAND CONCEPT Copyright © WARDROBE. All right reserved.

STYLE LOOK 실루엣은 중성적이고 정돈된 라인으로 전개하여 불필요한 디테일은 단순화하고 MINIMUL을 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS 실루엣은 중성적이고 정돈된 라인으로 전개하여 불필요한 디테일은 단순화하고 MINIMUL을 재해석하고 유행에 구애 받지 않고 WARDROBE만의 방식으로 클래식을 바탕으로 동시대에 맞게 재구성한 모더니즘 MAIN TARGET: 20대 초반 – 30대 중반 SUB TARGET : 10대 후반 – 30대 후반 STYLE LOOK Copyright © WARDROBE. All right reserved.

OP20% CT10% JK10% BL15% TS25% PT10% SK10% ITEM COMPOSITION CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS OP20% FABRIC: WOOL CREPE/COTTON PRICE: 80,000~150,000 CT10% FABRIC: WOOL/COTTON PRICE: 250,000~300,000 JK10% FABRIC: WOOL/COTTON PRICE: 150,000~200,000 BL15% FABRIC: WOOL CREPE/COTTON PRICE: 60,000~130,000 TS25% PT10% SK10% ITEM COMPOSITION PRICE: 50,000~80,000 FABRIC: COTTON RAYON FABRIC: COTTON RAYON PRICE: 80,000~160,000 FABRIC: COTTON RAYON PRICE: 80,000~160,000 Copyright © WARDROBE. All right reserved.

CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 김연아 선수 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 고준희 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 고준희 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 미스에이 수지 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 김하늘 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 이솜 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 원더걸스 예은 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: AOA AOA 찬미 AOA 혜정 AOA 초아 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS AOA 찬미 AOA 혜정 AOA 초아

:: 시크릿 송지은 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: FX 빅토리아 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 브라운아이드걸스 나르샤 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 알리 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 에일리 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS

:: 최은경 아나운서 CREATIVE DIRECTOR WARDROBE PHILOSOPHY BRAND CONCEPT STYLE LOOK ITEM COMPOSITION STORE FRESS